Features of communication

Features of Communication:

The main features of Communication:

1. It is a continuous process: There is an old saying that ‘no communication, no functioning of the organization ‘. So, features of communication is a continuous process for the organization throughout its life.

2. It requires at least two parties: Communication requires at least two-person, i.e., the sender of the message and the recipient.

3. It may be oral or written: Features of Communication must convey some message and such a message may either be written or oral.

4. It is a two-way process: Communication involves both information and understanding. Communication cannot be deemed to be complete unless the person to whom the message is sent understands the message clearly and reacts on the same to the sender.’

5. It is always done with a purpose: The primary purpose of communication is to evoke a response from the recipient. Communication itself is a means of motivation. It induces the recipient to respond to the communication.

6. It may be formal or informal: Formal communication comes through formal channels provided in the organization structure of the enterprise.

It is communication by the top executive officer of the company to the other departmental heads without addressing the subordinates.

Informal communication, on the other hand, flows from informal channels that are not provided in the organization structure of the enterprise.

7. It may be internal or external: Internal communication takes place amongst different people within the organization and external communication takes place when the recipient happens to be an outside person.

8. It may be upward or downward: Communication is downward when it flows from the superior to the subordinates and it is upward when it moves from the subordinates to the superior.

Process of Communication:

The process of communication involves the following steps:

1. Message: The communicator or the sender has to conceive an idea in his mind which will form the very basis of the message to be conveyed.

The message may be a fact, an idea, a request or suggestion or order. It is the first step in the process of communication.

2. Sender/Communicator: The actual process of communication begins when the sender takes steps to transmit the message to the recipient.

3. Encoding: Encoding means getting the idea coded into words, symbols, graphs, and drawings or in any other manner understandable to the recipient of the message. Encoding is done by the sender whereby he gives a form and meaning to the message in the form of words or symbols etc.

4. Medium/Channel: It involves the proper selection of the medium or channel through which the message is to be conveyed by the sender. It may be oral or written.

5. Recipient: A communication is deemed to be complete only when it comes to being the knowledge of the person or persons for whom the message is intended to be conveyed.

6. Decoding: It involves translating or interpreting the message by the recipient in his or her own language in order to get the proper meaning of the message.

7. Feedback: It implies the response or reaction of the recipient of the message. If the feedback is favorable then the message is effective. The communication process will be complete when the recipient sends his feedback to the sender of the message.

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